Amex Afters at O2Arena x American Express

I'm absolutely thrilled to share my journey with you on this incredible project. Teaming up closely with our senior creative, I had the privilege of diving deep into mood boards, refining the dressing, and crafting a truly immersive experience for consumers. My main mission? To bring to life the initial creative concept while staying true to the iconic Amex brand identity, all while infusing Rosalía's unique style and culture.

This project was a whirlwind of excitement and creativity, where every detail mattered. From suggesting mouthwatering food and beverage options that reflected Rosalía's artistic vibe to dreaming up custom merchandise inspired by her underground graffiti style, I poured my heart and soul into every aspect of the collaboration. And let's not forget about the graphic elements and branding—I took the lead in ensuring they perfectly captured the essence of this dynamic partnership.

In the end, this project wasn't just about creating something visually stunning—it was about weaving together the threads of brand integrity and artistic expression to create something truly magical. It's a journey I'll never forget, and I'm beyond proud of what we achieved together.